Auri Star JewelsJewellery manufacturer · SuratVisit
Was selling on WhatsApp photos and trade shows. Now the collection, the workshop and the enquiry live in one storefront buyers browse on their own.
Websites · Custom software · AI automation
The websites, software, automations, dashboards, online storesyour businessactually runs on.
For growing businesses that have outgrown the phone-number website, the spreadsheet and the WhatsApp group. We work out what you need, build it at a fixed price, and train your team to run it.
Free, no sales call. We reply within one working day.
- Fixed price before we start
- You own the code
- Your team trained to run it
Websitesonline storesInternal toolsdashboardsInvoice readingsupport repliesSpreadsheet migrationsteam training
Websitesonline storesInternal toolsdashboardsInvoice readingsupport repliesSpreadsheet migrationsteam training
What we do
Four things.Most projects are some mix of them.
Start with whichever sounds like your week. We’ll tell you if the real fix is somewhere else.
Websites
A site that shows what you sell and takes the enquiry. Fast, works properly on a phone, and easy for your own team to update.
What you get
- Design & build
- Copywriting
- Mobile-first layout
- Enquiry & booking flows
- A CMS you can edit
- Speed & SEO basics
- Analytics setup
Good fit: Shops, clinics, manufacturers and firms whose site still says “call for price”.
Talk to us about websites
Custom software
The system that replaces the spreadsheet and the group chat — built around how your business already works, not the other way round.
What you get
- Workflow mapping
- Internal tools & dashboards
- Orders, stock, invoicing
- Migrating off spreadsheets
- Role-based access
- Integrations with what you run
- Hosting & handover
Good fit: Teams running orders, stock or invoicing out of shared sheets.
Talk to us about custom softwareAI & automation
AI on one repetitive job at a time: reading invoices, answering the same forty questions, moving data between systems that don't talk.
What you get
- Finding the loop worth automating
- Document & invoice reading
- Support reply automation
- Data moved between systems
- A person checks the exceptions
- Accuracy monitoring
- Cost per run, tracked
Good fit: Anyone whose staff copy the same data between screens every day.
Talk to us about ai & automationTeam training
We teach your people to use AI on their actual work, and teach the AI how your business works. Then we step back.
What you get
- AI literacy, role by role
- Prompt & workflow playbooks
- Hands-on sessions on real work
- Written runbooks
- Tool selection advice
- Guardrails & what not to do
- Follow-up after handover
Good fit: Teams who have the subscriptions but not the habits.
Talk to us about team trainingSelected work
Real businesses.Live sites you can open.
Clients worldwide
AtsevamEthnic wear · Retail & wholesaleVisit
Retail and wholesale in one storefront. The team runs the catalogue, discounts and festive edits themselves — no developer in the loop.
Upround CapitalFundraising advisoryVisit
An ex-investment-banking team whose pitch beat their page. Positioning and a site built around one claim: investors fund stories, not companies.
ManufacturingUdaan Industries
Udaan IndustriesManufacturingVisit
A company website built to show what the business makes and turn visitors into enquiries.
Personal brandPallavi Pant
Pallavi PantPersonal brandVisit
A personal site that puts the work, the story and the way to get in touch on one page.
How we work
We learn the business first.Then we take a position.
Fixed scope. A price before we start. No disappearing for three weeks.
01Week 1–2
Research
We sit in your week and study your market — the calls, the handoffs, the spreadsheet nobody documented, and what your competitors already ship.
02Week 2
Position
We tell you what to build, what to skip, what it costs and when it lands. Sometimes that's not what you asked for. Sometimes it's nothing yet.
03Week 3+
Build
You see it as it goes up, not at a big reveal. Scope is fixed before we start, so the price you agreed is the price you pay.
04Handover
Handover
Your team is trained on the thing itself, including how to use AI on their own work. You own the code, the accounts and the documentation.
You approve each milestone and own the code, the accounts and the docs at the end.
Start with step oneThe maths
What the retyping iscosting you every year.
Rough maths on the hours your team spends retyping, chasing and copying every year. Not a quote — just the size of the pile.
20 × 10h × 52 weeks × ₹700
₹72,80,000
roughly ₹72.8 lakh a year
spent on work a system could do most of.
Count salary plus overheads for the hourly figure. Overtime, mistakes and delays aren’t in this number.
Find out what we could take off thatWho you’ll work with
Small on purpose.You talk to thepeople doing the work.
Rajat Saini
Co-founder · strategy and delivery
Rajat sits in on the first calls, writes the scope, and stays on the build until it’s handed over.
- 01
The person who scopes it stays on it
No hand-off to a junior after the pitch. There isn't a layer to hand off to.
- 02
Bad news comes from us, directly
If something slips, you hear it from the person building it — not relayed by an account manager.
- 03
We'll say “not yet”
If a project isn't worth doing yet, you hear it in week two, not after the invoice.
How much does a project cost?
It depends on what you actually need, which is why we don't publish a rate card. After the first conversation you get a fixed price in writing, before any work starts. That price doesn't move unless you change the scope.
How long does it take?
The research and recommendation take the first one to two weeks. You get a delivery date in writing with the price, and you see the work as it goes up rather than at a big reveal at the end.
We only need a website. Is that too small?
No. Plenty of our work is a single website. If we think something else would help more, we'll say so — but you decide.
Who owns the code and the accounts?
You do. The code, the hosting and domain accounts, and the documentation are yours at handover. You're never locked in to us.
What happens after handover?
Your team is trained on the system, including how to use AI in their own work, and we follow up after handover. If you want ongoing help after that, we can agree it — but the aim is that you don't need us.
Do you work with businesses outside India?
Yes. Most clients are in India, and we also work with clients in Europe and the US. Work is done remotely or on-site, depending on the project.
Our team isn't technical. Is that a problem?
No — that's who we build for. We write in plain language, train people on their real work, and leave written runbooks so nobody has to remember how it works.
What's the first step?
Send us a few lines about the business and what's stuck. We reply within one working day with what we'd actually do — including if that's nothing yet.
Get in touch
Tell us what’s stuck.We’ll tell you what we’d do.
No pitch deck, and no discovery call that’s really a sales call.
- 1
You send a few lines
What you sell, where it gets stuck, what you think you need. Rough is fine.
- 2
We reply within one working day
With what we'd actually do — including if the honest answer is “not yet”.
- 3
A fixed price, in writing
If it makes sense to go ahead, you get the scope and the price before any work starts.